52 Rainy Day Activities (Revised Edition) by Lynn Gordon

By Lynn Gordon

Fifty two wet Day Activites good points an array of relaxing and resourceful activities. This enjoyable pack is perfect for kids (and their mom and dad) caught inside of on a wet day.

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Despite the picture on the Cap’n Crunch cereal box, the odds of winning the box full of Tiger toys were one in 1,765,800. by the sponsor). The odds of winning one of the grand prizes in the Boards or Bikes contest, which occupies the entire back of some Oscar Mayer’s Lunchables boxes, is one in 27 million. Using Health and Fitness to Sell Lownutrition Foods to Children Some ads misleadingly imply that foods are healthy by referring to them as good sources of energy (in other words, a good source of calories), by associating the product with athletes or physical activities, by showing the product surrounded by pictures of fruit, milk or other healthy ingredients, or by featuring slim, healthy, fit kids enjoying highcalorie foods in the ads.

5 billion in annual revenue) (Leung & Vranica, 2003). McDonald’s also relies on sales to the accompanying parent. The average transaction involving Happy Meals is 50% greater than orders without Happy Meals (Leung &Vranica, 2003). To build on that success, McDonald’s introduced the Mighty Kids Meal, with more food to appeal to older children. Companies also use toys and other give-aways to sell packaged foods in supermarkets. T. Finger Flashlight (Post’s Oreo O’s cereal), Sesame Street dolls (in Kellogg’s Rice Krispies), swim goggles (Kellogg’s Eggo waffles) and Mickey Mouse Bobble Head toys (Kellogg’s Cocoa Rice Krispies and Keebler cookies).

As early as 1952, television broadcasters, in their now-defunct Television Code, recognized that “television broadcasters should exercise the utmost care and discrimination with regard to advertising material, including content, placement and presentation, near or adjacent to programs designed for children” (National Association of Radio and Television Broadcasters, 1952). That tradition is supposed to be continued through the industrysponsored Children’s Advertising Review Unit’s (CARU) voluntary, selfregulatory system.

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