All Brands are not created equal. Best Global Brands 2007

Interbrand is overjoyed to once more post our annual rating of the simplest worldwide manufacturers by means of model price, in co-operation with BusinessWeek magazine.We're proud that over the process the earlier decade our greatest worldwide manufacturers research has turn into the barometer of winning model administration. The environments during which manufacturers function, and the demanding situations and possibilities they face, have replaced dramatically in this time; even if, we think the single consistent has been the inspiration model has the power to create major monetary worth for the enterprise it serves, and that we will degree the created worth.

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Motorola’s falling brand value to the 4,866is due +17% Audi close association between the corporate brand and the raZr 2006 4,165 phone. Brand Value ($m) 0 1000 0 2000 3000 1000 4000 2000 5000 6000 3000 7000 4000 5000 0 10000 15000 20000 25000 2006 10000 15000 20000 25000 30000 21,612 2006 3,874 2000 4,149 Brand Value ($m) rank 2006 3000 4000 -12% 5000 69 2007 rank 2007 Pizza Hut 4,254 77 -9% 2006 4,694 brands 2007 best global 1000 0 2000 3000 4000 5000 Brand Value ($m) 4,149 2007 Motorola 2006 -9% 4,569 1000 0 2000 3000 4000 5000 Brand Value ($m) 10,087 2007 +15% Ikea 2006 8,763 0 2000 4000 6000 8000 10000 12000 Brand Value ($m) 11,037 2007 +21% Apple 2006 9,130 0 +10% 2000 4000 6000 8000 10000 12000 10000 15000 5,165 2007 2006 20000 +22% Zara 25000 4,235 0 Brand Value ($m) 1000 2000 3000 4000 5000 6000 Brand Value ($m) 3,631 2007 best global brands 2007 +17% Starbucks 2006 1000 1500 2000 2500 3000 32,070 2007 3500 4000 +15% Toyota 2006 3,099 Brand Value ($m) 1000 0 brand value ($m) 19,617 5000 500 8000 Brand Value ($m) 2007 0 7000 consumer electronics4,406 35000 BMW 38 6000 sector 2006 Brand Value ($m) 0 5000 us Kodak customer insight is at the heart of the successful branding.

Despite reasonable success in europe with the focus and mondeo, performance in the core us market has been less impressive and a permanent discount policy has eroded the value of the ford brand. heavy reliance on big suvs, pick-ups and its american heritage increasingly look out of touch with the needs of us car buyers. as gas prices remain high, demand for gasguzzling suvs has waned and the construction of factories in the us by foreign brands means that the “made in america” positioning is no longer differentiated.

The ford brand continues its long-term decline demonstrating how an iconic brand can lose its way. despite reasonable success in europe with the focus and mondeo, performance in the core us market has been less impressive and a permanent discount policy has eroded the value of the ford brand. heavy reliance on big suvs, pick-ups and its american heritage increasingly look out of touch with the needs of us car buyers. as gas prices remain high, demand for gasguzzling suvs has waned and the construction of factories in the us by foreign brands means that the “made in america” positioning is no longer differentiated.

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