America toons in : a history of television animation by David Perlmutter

By David Perlmutter

Animation has been a part of tv because the begin of the medium however it has not often got impartial popularity from media students. extra usually, it's been ridiculed for supposedly negative technical caliber, accused of trafficking in violence geared toward youngsters, and ignored for indulging in vulgar habit. those accusations are usually made categorically, out of prejudice or lack of expertise, with little try to comprehend the significance of every software by itself phrases. This booklet takes a major examine the entire style of tv animation, from the early issues and practices during the evolution of the paintings to the current day. reading the productions of person studios and manufacturers, the writer establishes a method of figuring out their paintings in new methods, even as discussing the ways that the style has frequently been unfairly marginalized via critics, and the way, in particular lately, manufacturers have either challenged and embraced this "marginality" as an integral part in their paintings. through taking heavily whatever usually regarded as frivolous, the ebook presents a framework for knowing the power presence of tv animation within the American media--and how unusually influential it's been

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By the late 1950s, the attitude of Hollywood toward television was starting to change. The studios were beginning to understand that they could no longer beat television, but now had to join it, in order to survive financially. They not only were beginning to produce original material for the medium, but were also starting to release their earlier material for exhibition there. ”30 As a consequence, animated films from the theatrical era began to be exposed to a new and appreciative audience (albeit one that was often unaware of their prior existences and incarnations), and in a way that denied both credit to the original producers and an understanding of how and when they were produced.

With the exception of a popular series featuring the elderly, nearsighted human being Mr. Magoo (voiced memorably by Jim Backus), UPA eschewed regular series production in 30 America Toons In favor of well-designed and artistically stylized one-shot films. The most famous of these was Gerald McBoing Boing, based on a Dr. Seuss story, about a boy who can only speak in sound effects and is ostracized until he finds a useful place for himself. This 1951 Academy Award winner was hailed as a breakthrough in the artistic use of graphic design in animation.

As a consequence, the view of television animation as a marginal and inferior product was set early in its history, and it would take decades to fully recover from this bias. In spite of these restrictions, there was a new generation of artists working in the field who believed in the potential of television animation and helped it to grow artistically across the decade. Eventually, they would help it to walk, but it had to learn how to crawl first. 32 2. Marginalia (1948–1956) 33 The Advent of Television, and Its Apparent “Threat” Until the advent of the Internet several decades later, no form of mass media has been viewed with as much suspicion as television was when commercial television broadcasting was introduced in the United States in 1948.

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